# Square Town for SaaS founders: $1 square, counted clicks, no subscription > Why SaaS founders put their favicon on Square Town, the $1 favicon wall: one-time price, UTM-tagged counted clicks, $5 per-day analytics, no subscription. Source: https://square.pov.town/for/saas-founders Square Town (square.pov.town) is a favicon wall where a 1×1 square costs $1, one-time, and shows your product's favicon linked to your site. For a SaaS founder it is a tiny, permanent placement with a counted, UTM-tagged click-through and optional per-day analytics — no subscription, no account, no "featured" tier, and no design work beyond having a favicon. > **TL;DR for SaaS founders.** $1 buys one square, forever* (*until someone pays $2 to evict you). Clicks are counted and land on your site tagged `utm_source=square.pov.town`. Views, clicks and kisses show on your deed page; $5 one-time adds per-day charts. If you run more than one product, each gets its own square. Wall: [square.pov.town](/). Prices: [/pricing](/pricing). ## The problem: every SaaS listing is either a subscription or a launch The channels a SaaS founder is offered mostly fall into two shapes. Subscriptions: a logo board or directory that charges monthly, forever, and quietly becomes a line item you forget to cancel. Launches: one loud day on a launch platform, then a decay curve you can set your watch by. Neither is a place your product simply *is*. The comparison pages on this site go into the specific boards — [Square Town vs SaaSBoard](/vs/saasboard) and [Square Town vs The SaaS Wall](/vs/the-saas-wall) — but the shape of the difference is the same everywhere: they sell rank or a recurring slot; Square Town sells a spot on a map, once. ## What a $1 square gives you 1. **A permanent placement for one dollar.** Your favicon in the cell you picked, live for everyone within a second of payment, no expiry and no renewal. The only way off the wall is eviction (someone pays double what you paid) — and for a $1 square, that's the cost of the game, not a business risk. 2. **A click-through you can attribute.** Every click goes through `/go/:id`, is counted, and reaches your site with `utm_source=square.pov.town&utm_medium=referral&utm_campaign=square` appended. It appears as its own referral row in your analytics next to the channels you pay real money for. You can compare cost per click against them; it will be an unfair comparison in Square Town's favour, since the cost is $1 total. 3. **Views, clicks and kisses on a deed page.** After buying you get a secret deed URL. It shows the square, how many people opened its card (views), how many clicked through, and how many kissed it. $5, one-time, unlocks per-day view and click charts on that deed. For a product you actually market, that's the one upsell on Square Town worth taking. 4. **A tower that shows demand.** Tilt the wall (ctrl+drag) and every favicon becomes a box whose height is its click count, tinted with the icon's colour. If your product is getting clicked, it's visibly taller than its neighbours. Public, unfakeable, and free. 5. **A place for every product you run.** Squares are $1 and 1×1, so a founder with a main product, a free tool, a side product and a docs site can put all four on the wall for $4, in adjacent cells, and see them as one block. Founders with a portfolio of small products should read [Square Town for developers with many side projects](/for/developers-with-many-side-projects) — the maths is the same at twelve. 6. **The Throne, if you want to make a point.** The 4×4 gold tile in the dead centre is one square, one owner, intro price $100. Every eviction doubles it ($100 → $200 → $400 …). It's the only "premium placement" on Square Town, and it prices itself. ## How to do it 1. **Confirm your favicon is good at 16px.** It's your whole ad. Open your site in a tab; if the icon is a blurry logo with text in it, fix that first ([Favicon design tips at 16px](/blog/favicon-design-tips-16px)). No favicon at all means a clown emoji and a spot in the public Hall of Clowns. 2. **Open [square.pov.town](/), zoom in on the centre.** Only the central 16×16 is live at launch; it grows by 8 cells in every direction each time the live area is 70 % full. The middle is where the eyes go. 3. **Click an empty cell, paste your URL, pay $1.** Stripe checkout, card. Square Town fetches the favicon via Google's favicon service; nothing to upload. 4. **Save the deed URL.** Secret link, only proof of ownership, no accounts. Store it with the rest of your company credentials — not just under the browser's "My deeds" button, which is localStorage. 5. **Unlock analytics ($5, once).** On the deed page. You now have per-day views and clicks for this square, forever. 6. **Add `square.pov.town` to your referral tracking.** The UTM tags are already on the outbound link; make sure your analytics tool doesn't strip them, and give it a week. 7. **Repeat for each product** you'd want a stranger to see, ideally in adjacent cells. ## Tips - **Pick a spot near the Throne for visibility.** The wall opens centred, so the rings around the Throne get the most eyes and the most evictions. Read [How to pick a good square](/blog/how-to-pick-a-good-square) before choosing. - **Kiss your icon every couple of months.** An icon nobody has kissed for 90 days fades to grayscale. Kissing is free and public; put it next to your other quarterly chores. - **Keep the favicon current.** Rebrand? The wall shows whatever your site serves. If the icon changes, press the recheck button on your square. - **Buy the analytics unlock if you're serious about the product.** $5 once for daily charts on a channel you'll otherwise judge on gut feel is cheap. Skip it for the free tool nobody uses. - **Save the deed URL like a domain login.** It's the only way to open the deed page, buy analytics, or prove the square is yours. - **Watch the boards.** The side panel has leaderboards (most clicked, most kissed). Being on one is a small thing you can screenshot. ## What it won't do - **It won't move your search rankings.** The wall is a WebGL canvas and clicks are 302 redirects; there is no backlink and no link equity. If you're buying "SEO placements", this isn't one. - **It won't guarantee traffic or signups.** You get counted clicks; how many depends on the wall's audience and your icon. Nobody at Square Town quotes numbers. - **It won't protect your spot.** Anyone can evict a $1 square for $2. The next evictor pays $4. Cheap squares are cheap to take. - **It won't send you an email when something happens.** No accounts, so no notifications. Evictions show in the live feed and on the wall. - **It won't take a logo, a tagline or a size upgrade.** Favicon and URL only. Every square is 1×1. ## FAQ ### Is a $1 square worth it for a SaaS? At $1 one-time, the question is mostly whether you'll spend two minutes on it. You get a permanent placement, a counted UTM-tagged click-through, and free totals for views, clicks and kisses. If it produces one trial signup ever, it paid for itself several times. ### Can I track Square Town traffic in Google Analytics or Plausible? Yes. Outbound clicks are 302-redirected to your URL with `utm_source=square.pov.town&utm_medium=referral&utm_campaign=square` added, so they show up as a referral/campaign row in any analytics tool that reads UTMs. ### Is there a bigger placement than one square? Only the Throne: the 4×4 gold tile in the centre, one owner, intro price $100, doubling with every eviction. Everything else is 1×1 at $1. There are no featured slots or subscriptions. ### Can I put several products on the wall? Yes — one square per URL, $1 each. Buy adjacent cells and they form a block. Each has its own deed and stats. ### What does the $5 analytics unlock actually add? Per-day view and click charts on that square's deed page, forever. Without it you still see lifetime totals for views, clicks and kisses for free. ### Does Square Town give my SaaS a backlink? No. Clicks are counted redirects through `/go/:id` and the wall is a canvas element, so there is no link equity or ranking benefit. The value is visibility, the click-through and the stats. ### What if a competitor evicts me? They pay double what you paid; the eviction is announced in the live feed. You can evict them back for double what they paid ($4 for a square you bought at $1) — or take another cell for $1. The economics are covered in [The economics of eviction](/blog/economics-of-eviction).