# What is a logo wall?

> A logo wall (logo board) is a shared grid where businesses upload a logo with a link, often on subscription. SaaSBoard, The Logo Wall, The SaaS Wall vs Square Town.

Source: https://square.pov.town/glossary/logo-wall

A **logo wall** (or **logo board**) is a shared page or grid where businesses upload a logo, add a link and usually a description, and pay per tile — often as a subscription or in size tiers. The logo is artwork you supply. Square Town ([square.pov.town](/)) is not a logo wall: it is a [favicon wall](/glossary/favicon-wall), where the icon is fetched from your URL, every cell is 1×1 for $1 one-time, and the wall is a game.

> **TL;DR:** logo wall = upload + tiers/subscription, permanent, no game. Favicon wall = URL + $1, evictable, live, 3D.

## The logo walls, as of August 2026

1. **SaaSBoard** (saasboard.app, 2026) — 100×100 grid; a 1×1 tile is free, bigger blocks $10 per tile per month or $100 per tile per year via Stripe; drag to pick position and size; about 111 listings. The closest product analogue to Square Town. See [/vs/saasboard](/vs/saasboard).
2. **The Logo Wall** (thelogowall.com, 2025) — $5 one-time ($10 featured) for a logo sticker with a profile page and, in its own pitch, a dofollow backlink; categories, "most viewed / most loved" rankings; about 107 logos. See [/vs/the-logo-wall](/vs/the-logo-wall).
3. **The SaaS Wall** (thesaaswall.com, 2026) — draw a pixel-art logo in its editor and buy 100-px blocks; bands from $0.05 to $1 per block as the wall fills; SaaS only; 123 blocks. See [/vs/the-saas-wall](/vs/the-saas-wall).
4. **The Startup Board** (2026) — $5 (10×10), $25 or $75 one-time for a logo on a 1M-pixel canvas; verified-founder badge; one cohort, then frozen.
5. **The Indie Wall** — $249 one-time for a logo brick and project page; 39 projects.
6. **Pixel Spotlight** (2026) — £500 per logo block for 12 months.

## Logo wall vs favicon wall

| | Logo wall | Favicon wall (Square Town) |
|---|---|---|
| Artwork | You upload or draw a logo | Your site's favicon, auto-fetched |
| Price | Free 1×1 to $10/tile/month, or $5–$249 one-time | $1 per square, one-time |
| Sizes | Tiers; bigger costs more | Every square is 1×1 |
| Ownership | Permanent (or while subscribed) | Forever* — until [evicted](/glossary/eviction) for double |
| Extras | Profile pages, categories, backlink claims | Kisses, Throne, live feed, 3D click towers, deed analytics |
| SEO pitch | Some claim dofollow links | None — clicks are counted redirects |

What logo walls do better: free tiers (SaaSBoard), a profile page per listing (The Logo Wall), bigger placements. What they lack is any reason to return once the logo is up — no scarcity, no eviction, no decay. Background: [/glossary/pixel-advertising](/glossary/pixel-advertising).

## Example

A SaaS founder pays SaaSBoard $10 a month for a bigger block and drags it where she likes. On Square Town she pays $1 once, gets the [favicon](/glossary/favicon) her site already ships in one cell, and knows a rival can take it for $2 — after which she can take it back for $4.

## FAQ

### What's the difference between a logo wall and a favicon wall?

A logo wall shows an uploaded logo, usually in size tiers or on a subscription. A favicon wall shows the favicon your site already serves, one fixed-size cell per site. Square Town is the latter.

### Are logo walls free?

Some have free tiers — SaaSBoard's 1×1 tile is free as of August 2026 — with paid upsells for bigger tiles. Others are $5 to $249 one-time.

### Do logo walls give SEO backlinks?

Some say so (The Logo Wall, The Startup Board, The Indie Wall). Square Town makes no such claim; its links are counted redirects.

### Can I upload a logo to Square Town?

No. Square Town only uses your favicon — which is why there is nothing to design and why the Hall of Clowns exists.