# Press kit — Square Town, the $1 favicon wall

> Press kit for Square Town (square.pov.town): boilerplate, one-liners, key facts, founder contact, logos, screenshots and brand notes for writing about the $1 favicon wall.

Source: https://square.pov.town/press

Square Town (square.pov.town) is a live 3D favicon wall where every 1×1 square costs $1, one-time: paste a URL, Square Town fetches the favicon, you pick the cell. Anyone can evict a square by paying double, the $100 Throne in the centre doubles per eviction, unkissed icons fade to grayscale after 90 days, and the wall grows only when it is 70 % full. Built in a day by one indie developer, it runs on Cloudflare's free tier and launched in August 2026.

## One-liners

- **10 words:** A live 3D favicon wall. One square, one dollar, forever*.
- **25 words:** Square Town is a live 3D favicon wall: paste a URL, pick a $1 square, hold it until someone pays double to evict you. Forever*.
- **60 words:** Square Town (square.pov.town) is a live 3D favicon wall by one indie developer on Cloudflare's free tier. Every 1×1 square is $1, one-time: paste a URL, Square Town fetches the favicon, you click the cell you want. Anyone can evict you for double; the $100 Throne doubles per eviction; unkissed icons fade in 90 days; the wall grows when 70% full.

## Key facts

| | |
|---|---|
| Price | $1 per 1×1 square, one-time, via Stripe. No accounts, uploads or subscription. |
| The Throne | 4×4 centre, $100; evicting the holder costs double the last price, every time. |
| Evictions | Any square, 2× what its owner paid. Announced live. No refunds. |
| Kiss the icon | 90 days unkissed → grayscale. Anyone can kiss any icon, free. |
| Hall of Clowns | No favicon → clown, until fixed. |
| Size | 16×16 live at launch; +8 per side at 70 % full; max 1024×1024 (1,048,576 squares). |
| 3D | three.js; ctrl+drag tilts; tower height = clicks; sun follows local time. |
| Stack | One Cloudflare Worker, D1, one Durable Object (WebSockets), Stripe. Free tier. |
| Launched | August 2026. Built in a day, tuned since. |

## Founder and contact

Made by **Peter Theill**, an indie developer with too many side projects (theill.com, pov.town). Solo, no company, not raising. Questions, interviews, corrections: **[peter@theill.com](mailto:peter@theill.com)** or the [contact form](/contact). Replies come from the person who wrote the code.

## What to link to

- The wall: https://square.pov.town
- Rules: [/how-it-works](/how-it-works) · Prices: [/pricing](/pricing) · Why it's a game: [/manifesto](/manifesto)
- Launch post: [/blog/square-launch](/blog/square-launch) · Background: [/about](/about)
- How it's built: [/blog/build-a-pixel-wall-on-cloudflare-free-tier](/blog/build-a-pixel-wall-on-cloudflare-free-tier)

## Assets

- Social card, 1200×630: https://square.pov.town/og.png
- Icon 192×192: https://square.pov.town/favicon-192.png · 180×180: https://square.pov.town/apple-touch-icon.png · SVG: https://square.pov.town/favicon.svg
- Demo GIF: https://square.pov.town/press/demo.gif
- Screenshots: https://square.pov.town/press/wall-2d.png (top-down) · https://square.pov.town/press/wall-3d.png (3D towers)

Need another size or hour of day? Ask, or add `?hour=`, `?tilt=`, `?zoom=` to the wall and screenshot it.

## Brand notes

- The name is **Square Town** — two words, each capitalised. Not "SquareTown", "Squaretown" or "Square".
- The mark is a gold square ■, `#ffd84d`, on near-black `#0b0d10`. Headings are monospace.
- Tagline: "1 square = $1. Forever.*" Keep the asterisk; it means "until someone evicts you".
- Category: favicon wall / internet real estate. Comparisons to The Million Dollar Homepage are fair.

**Please don't:** call it a pixel wall for images (nothing is uploaded; a square shows the favicon of a URL), or say "subscription" (every payment is one-time). And don't say it sells SEO or link equity — clicks are plain redirects.

## FAQ

### Can I use the screenshots and logo?
Yes, freely, for coverage of Square Town. No permission needed; a link back is appreciated.

### Who do I contact for a quote or interview?
Peter Theill, peter@theill.com. One person, usually quick. Nothing is embargoed; live numbers are on [/stats](/stats).