# Pricing — $1 a square, one time, forever*

> Square Town pricing: $1 per square one-time, the $100 Throne that doubles per eviction, evictions at 2× the last price, a $5 analytics unlock — and what's free.

Source: https://square.pov.town/pricing

A square on Square Town (square.pov.town) costs **$1, one-time**, paid by card through Stripe. There are no sizes, no subscriptions, no accounts and no renewal. The Throne (the 4×4 centre) starts at $100. Evicting anyone costs double what they paid. A per-day analytics breakdown is a one-time $5. Kissing, viewing, rechecking your favicon, your deed page and the read API are free.

> **Every price on Square Town, as of August 2026**
>
> | Item | Price | How often |
> |---|---|---|
> | One square (1×1, you pick the cell) | $1 | once |
> | The Throne (4×4 dead centre) | $100 intro, doubles per eviction | once per holder |
> | Evicting a square | 2× what the current owner paid | once per eviction |
> | Per-day view & click analytics on a deed | $5 | once, forever |
> | Kissing an icon | free | — |
> | Viewing the wall, cards, boards, feed | free | — |
> | Favicon recheck ("I fixed it") | free | — |
> | Deed page (views, clicks, kisses, status) | free | — |
> | `GET /api/state` and the rest of the read API | free | — |

## $1 per square, and that's the whole price list

Every square is a single 1×1 cell and costs 100 cents. You click the empty cell you want, paste a URL, and pay $1 on Stripe Checkout. There is no fee for choosing your coordinates (there used to be a knob for it; it's set to zero), no bigger blocks to upsell you into, and no monthly anything. Buy one square or buy several — one URL each, $1 each.

The buy dialog shows a "list price" and a stack of discounts (Tuesday, obviously; niceness discount, you seem nice). Nothing is applied. The total is always $1. It's a joke about pricing pages, on a pricing page.

Why $1: it's the price at which nobody has to think, which is what a wall for side projects needs. Longer answer in [why one dollar](/blog/why-one-dollar).

## The Throne: $100 to start, then it doubles

The Throne is the one 4×4 exception to "everything is 1×1": a gold tile with a crown at the exact centre, one owner. Its introductory price is **$100**. Once someone sits on it, the only way to get it is to evict them for double the last price — and every eviction doubles it again.

| Throne holder | What they paid | What evicting them costs |
|---|---|---|
| 1st | $100 (intro) | $200 |
| 2nd | $200 | $400 |
| 3rd | $400 | $800 |
| 4th | $800 | $1,600 |
| 5th | $1,600 | $3,200 |
| 6th | $3,200 | $6,400 |
| … | 2× the last | 2× again |

Nobody sets the Throne's price after the first sale; the sequence does. Read [the Throne explained](/blog/the-throne-explained).

## Eviction: always double the last price

Any paid square can be taken by paying **twice what its current owner paid**. That applies to ordinary squares and to the Throne alike; the multiplier is the same, only the starting number differs.

| Step | Who pays | Amount | Who gets evicted |
|---|---|---|---|
| Buy | you | $1 | nobody — the cell was empty |
| 1st eviction | evictor A | $2 | you |
| 2nd eviction | evictor B | $4 | A |
| 3rd eviction | evictor C | $8 | B |
| 4th eviction | evictor D | $16 | C |
| 5th eviction | evictor E | $32 | D |
| 10th eviction | — | $1,024 | — |

The evictor pays their price to Square Town, takes the cell, and the feed announces the eviction to everyone. Prices are per square, so a square that has never been fought over is $2 to take, and one that's changed hands five times is $64. Popular spots price themselves out of casual grabbing within a handful of steps; unremarkable ones stay cheap. That's the design. See [the economics of eviction](/blog/economics-of-eviction).

## $5 analytics unlock

Every square's card and deed already show its total views (someone opened its card), clicks (someone went to the site via `/go/`) and kisses, free. For **$5, one-time**, the deed page also shows views and clicks per day, kept forever. No subscription — the deed page literally says "who do you think we are?"

## Everything that is free

- **Looking at the wall**, in 2D or 3D, with the live feed, leaderboards, Hall of Clowns and dark/light themes.
- **Kissing** any icon, including your own — it resets the 90-day fade and is counted publicly.
- **The deed page** — plot, price paid, held-since date, views, clicks, kisses, status.
- **Rechecking your favicon** after you add one, to leave the Hall of Clowns.
- **Reading the wall by API** — `GET /api/state` returns the whole live wall as JSON; see [the API page](/api).
- **Being evicted.** It costs you nothing further. It just costs you the square.

## How Square Town's prices compare (as of August 2026)

Prices from the [competitor landscape](/vs/pixel-walls) as verified in August 2026. Others may be cheaper per pixel or offer a free tier; the comparison is about the minimum you spend to be on the wall.

| Site | Minimum to be on the wall | Model | Recurring? |
|---|---|---|---|
| Square Town (square.pov.town) | $1 for one square | favicon from your URL, pick your cell | no |
| [The Million Dollar Homepage](https://milliondollarhomepage.com) | $100 (10×10 block at $1/pixel) — sold out five months after its 2005 launch | image + link | no |
| [SaaSBoard](https://saasboard.app) | 1×1 tile free; bigger blocks $10/tile/mo or $100/tile/yr | uploaded logo on a 100×100 grid | yes, for bigger blocks |
| [The Forever Wall](https://theforeverwall.com) | $1 per pixel | image on a 1,000,000-pixel wall | no |
| [Link for a Dollar](https://linkforadollar.com/) | $1 per square ($4 for 2×2, $25 for 5×5) | logo/initials + link | no |
| [Milliboard](https://www.milliboard.com) | any amount; highest single payment holds #1 | ranked list, not a grid | no |
| [3MPixel](https://3mpixel.com) | $10 (10×10 minimum at $0.10/pixel) | image + link, resale marketplace | no |
| The Logo Wall | $5 one-time ($10 featured) | logo + profile page | no |
| [Own the Void](https://ownthevoid.com) | $1 per cell | coloured cell + text on an infinite grid | no |

What the table doesn't show: on Square Town the $1 buys a position that can be taken from you for $2, and that mechanic — not the price — is the difference. Comparisons in depth: [Square Town vs The Million Dollar Homepage](/vs/million-dollar-homepage), [Square Town vs SaaSBoard](/vs/saasboard), [Square Town vs The Forever Wall](/vs/the-forever-wall), [Square Town vs Link for a Dollar](/vs/link-for-a-dollar).

## Fine print: refunds, evictions, and what "forever" means

- **Evicted owners are not refunded.** When someone pays double to take your square, that money goes to Square Town, not to you. You knew the rule when you bought; the game is the game.
- **"Forever" means no expiry and no renewal**, not immunity. Your square is yours until someone evicts you. Nothing lapses on its own — Square Town runs on Cloudflare's free tier, so there is no hosting bill that could stop being paid.
- **Fading is not losing.** An icon unkissed for 90 days goes grayscale but stays yours; one kiss (from anyone) restores it.
- **Unpaid checkouts** reserve the cell for 30 minutes and then release it. Nothing is charged until Stripe says so.
- **The deed URL is the receipt.** No accounts, so no password reset. Bookmark it.
- **Payment** is by card via Stripe Checkout in USD. No crypto, no NFTs, no invoices.

## FAQ

### How much does one square cost?
$1, one-time, by card through Stripe. Every square is 1×1; there is nothing bigger to buy except the Throne.

### Is there a subscription or renewal?
No. You pay once and the square is yours until someone evicts you. Analytics is also a one-time $5.

### What does it cost to evict someone?
Exactly double what the current owner paid: $2 for a $1 square, $4 for one that was already evicted once, and so on. The Throne follows the same rule from $100.

### Do I get my money back if I'm evicted?
No. The evictor's payment goes to Square Town, and your square is gone. Evictability is the core rule of the wall.

### Can I buy more than one square?
Yes. Each is $1 and takes its own URL; there is no bulk discount because there is nothing to discount from.

### Is Square Town cheaper than The Million Dollar Homepage?
The Million Dollar Homepage sold 10×10 blocks at $1 per pixel, so $100 minimum, and sold out five months after launching in 2005. Square Town is $1 for a single square, as of August 2026.

### Are there any hidden fees?
No. $1 per square, $100 intro for the Throne, 2× to evict, $5 for per-day analytics. Kissing, viewing, rechecking, deeds and the read API are free.