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Press kit

Everything you need to write about Square Town without asking. Copy freely.

Updated 2026-08-183 min readMarkdown ↗

Square Town (square.pov.town) is a live 3D favicon wall where every 1×1 square is free: paste a URL and an email, Square Town fetches the favicon, you pick the cell. Anyone can evict a square by paying double what its owner paid ($1 minimum, so $1 for a free square), the $100 Throne in the centre doubles per eviction, anyone can kiss any icon for free, and the wall grows only when it is 75 % full. Built in a day by one indie developer, it runs on Cloudflare Workers for a few dollars a month and launched in August 2026.

One-liners

  • 10 words: A live 3D favicon wall. Free squares, forever*. Evict for $1.
  • 25 words: Square Town is a live 3D favicon wall: paste a URL, pick a free square, hold it until someone pays double ($1 minimum) to evict you. Forever*.
  • 60 words: Square Town (square.pov.town) is a live 3D favicon wall by one indie developer on Cloudflare Workers. Every 1×1 square is free: paste a URL and an email, Square Town fetches the favicon, you click the cell you want. Anyone can evict you for double, $1 minimum; the $100 Throne doubles per eviction; anyone can kiss any icon, free; the wall grows when 75% full.

Key facts
Price Free — $0 per 1×1 square, no card. A URL and an email address. No accounts, uploads or subscription.
The Throne 4×4 centre, $100; evicting the holder costs double the last price, every time.
Evictions Any square, 2× what its owner paid, $1 minimum ($1 → $2 → $4 …). Paid by card via Stripe. Announced live. No refunds.
Kiss the icon Anyone can kiss any icon, free. Public, counted, and each kiss grows the tower a storey.
Hall of Clowns No favicon → clown, until fixed.
Whack-a-Clown Any visitor can whack a free-claim clown off the wall, free — 24 h grace, one whack every 10 seconds town-wide, and the whack re-checks the favicon first (a fixed site is saved, not removed).
Size 16×16 live at launch; +4 per side at 75 % full; max 1024×1024 (1,048,576 squares).
3D three.js; ctrl+drag tilts; tower height = clicks + kisses + kisses; sun follows local time.
Stack One Cloudflare Worker, D1, one Durable Object (WebSockets), Stripe for evictions. A few dollars a month.
Launched August 2026. Built in a day, tuned since.

Founder and contact

Made by Peter Theill, an indie developer with too many side projects (theill.com, pov.town). Solo, no company, not raising. Questions, interviews, corrections: peter@theill.com or the contact form. Replies come from the person who wrote the code.

Assets

Need another size or hour of day? Ask, or add ?hour=, ?tilt=, ?zoom= to the town and screenshot it.

Brand notes

  • The name is Square Town — two words, each capitalised. Not "SquareTown", "Squaretown" or "Square".
  • The mark is a gold square ■, #ffd84d, on near-black #0b0d10. Headings are monospace.
  • Tagline: "1 square = free. Forever (until someone evicts you)." Keep the bracket; the eviction is the game.
  • Category: favicon wall / internet real estate. Comparisons to The Million Dollar Homepage are fair.

Please don't: call it a pixel wall for images (nothing is uploaded; a square shows the favicon of a URL), or say "subscription" (squares are free; every payment — evictions, the Throne, analytics — is one-time). And don't say it sells SEO or link equity — clicks are plain redirects.

FAQ

Yes, freely, for coverage of Square Town. No permission needed; a link back is appreciated.

Who do I contact for a quote or interview?

Peter Theill, peter@theill.com. One person, usually quick. Nothing is embargoed; live numbers are on /stats.

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