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Press kit

Everything you need to write about Square Town without asking. Copy freely.

Updated 2026-10-073 min readMarkdown ↗

Square Town (square.pov.town) is a live 3D favicon wall where every 1×1 square is $1: paste a URL and an email, Square Town fetches the favicon, you pick the cell. Anyone can evict a square by paying double what its owner paid ($1 minimum, so $2 for a $1 square), the $100 Throne in the centre doubles per eviction, anyone can kiss any icon for free, and the wall grows only when it is 75 % full. Built in a day by one indie developer, it runs on Cloudflare Workers for a few dollars a month and launched in August 2026.

One-liners

  • 10 words: A live 3D favicon wall. $1 squares, forever*. Evict for double.
  • 25 words: Square Town is a live 3D favicon wall: paste a URL, pick a square for $1, hold it until someone pays double to evict you. Forever*.
  • 60 words: Square Town (square.pov.town) is a live 3D favicon wall by one indie developer on Cloudflare Workers. Every 1×1 square is $1: paste a URL and an email, Square Town fetches the favicon, you click the cell you want. Anyone can evict you for double, $1 minimum; the $100 Throne doubles per eviction; anyone can kiss any icon, free; the wall grows when 75% full.

Key facts

Price $1 per 1×1 square, one-time, by card via Stripe. A URL and an email address. No accounts, uploads or subscription.
The Throne 4×4 centre, $100; evicting the holder costs double the last price, every time.
Evictions Any square, 2× what its owner paid, $1 minimum ($1 → $2 → $4 → $8 …). Paid by card via Stripe. Announced live. No refunds.
Kiss the icon Anyone can kiss any icon, free. Public, counted, and each kiss grows the tower a storey.
Hall of Clowns No favicon → clown, until fixed.
Whack-a-Clown Any visitor can whack a free-claim clown off the wall, free — 24 h grace, one whack every 10 seconds town-wide, and the whack re-checks the favicon first (a fixed site is saved, not removed).
Size 16×16 live at launch; +4 per side at 75 % full; max 1024×1024 (1,048,576 squares).
3D three.js; ctrl+drag tilts; tower height = clicks + kisses + kisses; sun follows local time.
Stack One Cloudflare Worker, D1, one Durable Object (WebSockets), Stripe for payments. A few dollars a month.
Launched August 2026. Built in a day, tuned since. Squares were free until October 2026.

Founder and contact

Made by Peter Theill, an indie developer with too many side projects (theill.com, pov.town). Solo, no company, not raising. Questions, interviews, corrections: peter@theill.com or the contact form. Replies come from the person who wrote the code.

Assets

Need another size or hour of day? Ask, or add ?hour=, ?tilt=, ?zoom= to the town and screenshot it.

Brand notes

  • The name is Square Town — two words, each capitalised. Not "SquareTown", "Squaretown" or "Square".
  • The mark is a gold square ■, #ffd84d, on near-black #0b0d10. Headings are monospace.
  • Tagline: "1 square = $1. Forever (until someone evicts you)." Keep the bracket; the eviction is the game.
  • Category: favicon wall / internet real estate. Comparisons to The Million Dollar Homepage are fair.

Please don't: call it a pixel wall for images (nothing is uploaded; a square shows the favicon of a URL), or say "subscription" (every payment — a square, evictions, the Throne, analytics — is one-time). And don't say it sells SEO or link equity — clicks are plain redirects.

FAQ

Yes, freely, for coverage of Square Town. No permission needed; a link back is appreciated.

Who do I contact for a quote or interview?

Peter Theill, peter@theill.com. One person, usually quick. Nothing is embargoed; live numbers are on /stats.