Commerce in town is shops, marketplaces, direct-to-consumer brands and booking sites: anything whose homepage exists to sell you something specific rather than software. It is a smaller district than SaaS and a more colourful one — brands care about their favicon in a way that developer tools do not.
The town sends visitors out through a counted link, so clicks here are real people leaving for a shop, tagged as coming from square.pov.town in the shop's own analytics. Sort by clicks to see the district's bestsellers.
A square is a dollar, and a shop with many brands can hold one square per domain. Square Town for local businesses is the short version of why that is worth five minutes.